As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide – our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.
To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!
About the Role
This key role is responsible for the success and growth of our consumer financial products, orchestrating go-to-market strategies and execution to bring our innovative features to market and achieve our goals. You’ll need to understand the consumer lifecycle and how to engage customers at all points, focusing both on the existing user base to drive higher engagement, as well as deploying acquisition campaigns to grow our market share.
You will use consumer research to distill insights that help us deeply understand and empathize with our existing and prospective clients. You will learn their most pressing needs and problems, and these inputs will influence our product-lead growth, segmentation, messaging and experimentation. You will inform how we solve these problems and execute how we take these products to market and beyond.
This role will require both strategic thinking as well as campaign management, so be prepared to get involved with the full end-to-end process of campaign ownership and deployment.
You have a track record of developing insightful GTM and marketing strategies and shipping successful B2C, consumer fintech, investtech, gaming, social, payments, or crypto products to those early in their journey. You’ve helped users invest, save, spend, and manage their finances. You will be adept at delivering campaigns and not be afraid to get involved directly with the build, execution and deployment of everything from email, to social, influencer, display and possibly even ATL.
You’re adept in complex legal and regulatory environments and will preferably have experience working across multiple global audiences. You’ve got a deep interest in crypto that goes at least a level deeper than checking in on the price and the latest news. You see the future potential and opportunity in this space relative to the traditional financial system and you can clearly speak to it.
Applicants with crypto or strong B2C consumer fintech experience are highly preferred. We are looking for candidates that understand the unmet needs and opportunities in the market for savings, spending, investing, sending, and lending products.
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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