Product Marketing Specialist Full Time (Remote)

Join us in creating impact in the blockchain industry! Be part of the change you want to see.

If you are a results-driven and forward-thinking marketing professional with an understanding of the blockchain ecosystem, we invite you to join our team and play a pivotal role in revolutionizing the future of decentralized technology.

Reporting directly to the Product Marketing Manager, we are looking for an accomplished and enthusiastic Product Marketing Specialist with at least 5 years of experience.

As one of the first Product Marketing Specialists at the Cardano Foundation, you will be responsible for driving the successful launch, promotion and adoption of our cutting-edge blockchain products, solutions and services.

• Conduct market research and competitive analysis to identify key market trends, target audience needs, and positioning opportunities for Cardano Foundation products, solutions and services.
• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth for our products, solutions and services.
• Collaborate with cross-functional teams, including product development, marketing and community, to ensure alignment and effective execution of marketing initiatives.
• Craft compelling product messaging and positioning that effectively communicates the unique value propositions of our offerings to specific target audiences.
• Create engaging marketing collateral, including product sheets, case studies, whitepapers, and presentations, to support sales and marketing efforts.
• Oversee the production of marketing content and coordinate its distribution across various channels – including websites, social media, email campaigns, and industry events.
• Analyse performance metrics and feedback to measure the effectiveness of marketing strategies and optimize campaigns for maximum impact.
• Stay up-to-date with the latest developments in the blockchain industry and proactively identify new marketing opportunities and trends.

Your story:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in product marketing, specifically within blockchain or financial technology-related industries.
• Proven track record of successfully launching and promoting products to target audiences.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive marketing content.
• Proficiency in market research, competitive analysis, and data-driven decision-making.
• Demonstrated ability to collaborate effectively with cross-functional teams and manage multiple complex projects simultaneously.
• Creative and innovative mindset, with a passion for staying ahead of industry trends and leveraging new marketing tactics.

Your impact:

• Drive Adoption: Craft and execute targeted product marketing strategies that elevate awareness and accelerate adoption of Cardano’s groundbreaking blockchain solutions.
• Amplify Cardano’s Voice: Develop compelling narratives and messaging that clearly articulate the unique value propositions of Cardano’s products, resonating with diverse audiences and solidifying the Foundation’s position as a leader in the decentralized technology space.
• Empower the Community: Create engaging content and resources that educate and inspire the Cardano community, fostering a vibrant ecosystem of developers, users, and partners.
• Shape the Future of Blockchain: Stay ahead of industry trends and identify emerging opportunities to ensure Cardano remains at the forefront of innovation, driving positive change.

Nice to have:

• Understanding of blockchain technology, and decentralised applications (dApps).

About us

The Cardano Foundation is an independent, Swiss-based not-for-profit organization. The Foundation is tasked with advancing the public digital infrastructure Cardano and works to anchor it as a utility for financial and social systems, thus empowering the digital architects of the future.

The Foundation facilitates the worldwide advancement of Cardano in enterprise applications. It develops infrastructure tooling—including where there may not be an immediate commercial use case—plus strengthens operational resilience, and drives diversity of on-infrastructure use cases as well as the development of sound and representative governance.

Another significant part of the Cardano Foundation’s mission is to engage with and support the Cardano community. The Foundation assists the development of tools the community can use to leverage Cardano to solve problems in new ways.

The Cardano Foundation has incredible employees from over 24 nationalities, across 3 continents, working together to grow the Foundation.

Here at the Cardano Foundation we are transparent, inclusive, passionate and innovative. We aim to have a positive impact on global change and breed a harmonious working environment for our employees to flourish.

Benefits:

• You will have the flexibility and freedom to work from home with flexible working hours. We work remote, but also have the chance to meet together for team off sites and different events and conferences. We encourage a culture of collaboration in a remote work environment.
• You will have access to an annual learning budget dedicated to professional and personal development. Moreover, we encourage and create a deep learning environment where you also learn from the passionate people from your team and during various trainings, workshops and AMA sessions
• A day a year is dedicated to a departmental team activity fun day out.
• You will have the opportunity to dedicate a volunteering day to help the greater community or to serve as an expert in your field of work within the blockchain community.
• You are given an additional day off on your birthday and  additional days off as per established work anniversary milestones.

Equal opportunities employer:

The Cardano Foundation strives to provide a diverse, inclusive and welcoming working environment. We are committed to being a discrimination free organization – including discrimination free space with regards to age, religion, race, nationality/ethnic origin, disability, sex, sexual orientation or gender identity.

Cardano Foundation does not accept any applications from recruitment agencies for this position. We refuse any responsibility for unsolicited applications as well as any associated fees. Unsolicited applications will be treated as direct applications regardless of the channel through which we receive them.